SM Accepts Challenge to 'Go Beyond the Hour'

SM GOES BEYOND 60

EARTH HOUR 2011

SM City Pampanga saved 353 KW for the one hour shut off and is going beyond. Earth Hour 2011 was celebrated last Saturday, March 26, simultaneously with all SM Supermalls across the country and the rest of the world.

The event was opened with a special fire dancing from the Tribal Dancers, Talentadong Pinoy Hall of Famer 2010. The world-wide event was supported by officials who share the same advocacy namely DENR Reg. 3 Director Lormelyn Claudio, Honeylet Gascon (Ms. Philippines Ecotourism),Pampanga Chamber President Mr. Jimenez, Provincial Tourism Officer Ray Arciga, Board Member Trina Dizon, Mexico Mayor Teddy Tumang, Board Member Ric Yabut, SM City Pampanga mall manager Lana Erroba, DENR Information Officer 1 Donrich DeDios, PAMCHAM Director Nestor Liwanag.

Going beyond is this years theme and SM has accepted the challenge. After the lights go back, SM's effort doesn't stop there. With the continuing efforts to help save Mother Earth activities like Green Film Festival to educate every Kapampangan students through free film showing, Trash to Cash every first Friday and Saturday of the month and the continuous use of ECO-bags in shopping.

Earth Hour started in 2007 at Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned off their lights off for one hour to take a stand against climate change. Only a year later, Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating. In the Philippines, 1,067 town and cities pledged participation in 2010 and over 15 million Filipinos participated in the event.

My family participates every year by switching off our lights by 8:30 of March 26but this is my very first formal celebration of Earth Hour and I made sure that my effort counts. This is  me writing on the pledge wall to contribute in saving Mother Earth and leading the prayer for the tsunami victims in Japan.

It is such a fulfilling feeling to be one of the million people to participate and be one in helping conserve our Planet Earth. I know that in my own little ways I helped make a difference.

On behalf of SM City Pampanga, I would like to thank the government officials, businessmen, Pampanga media and Kapampangan shoppers who participated on Earth Hour 2011 60+. I hope that after the lights go on, we will still go beyond the 60minutes.