Being a proud Kapampangan, his film festival started in SM City Pampanga on December 2010 in time for the mall's 10th Year Anniversary. The roving film festival had its first stop in SM City Cebu last August 4-5, 2011. In celebration of Quezon City Day, the 2nd stop of the filmfest was held at SM City North Edsa last August 10-11. The most recent film fest was held at SM City Cagayan De Oro last August 17-18.
Next stop for the Brillante Mendoza Film Festival for the year 2011 is on August 25-26 at SM City Iloilo; September 5-6 SM City Baguio and October 19-20 in SM City Bacolod.
For interested movie goers who would like to see Direk Mendoza's award winning films may inquire to the malls mentioned. :)